The weather has been sweltering lately. Stepping outside, one is immediately met with a torrent of sweat, as if one's body is melting. Seeking respite, I ventured to the mall for some air-conditioned comfort. However, most malls were teeming with people who had the same idea. Undeterred, I decided to head to Central Embassy, a larger mall with ample seating and fewer crowds. During the recent Songkran festival, the mall hosted numerous events, making it an even more appealing destination with its refreshing air conditioning.

As you wander through the bustling streets, hunger pangs may strike. But fret not, for the renowned Street Food awaits you in the subterranean depths of Eathai. Here, you can indulge in a culinary symphony, from the delectable Chicken Rice of Pratunam to the refreshing Lod Chong of Wat Chaloem Phra Kiat. During the vibrant Songkran festival, a special feast awaits, featuring the fragrant Khao Chae, the sweet Mango Sticky Rice, and a medley of Thai-inspired ice cream flavors, including Durian, Mango, and Coconut.

Among the unique offerings recently available for purchase, "Thong Muan," the crispy, golden-fried snack we all know and love, has made its way onto the shelves of high-end department stores. Yes, "Thong Muan," the very same treat we enjoy, has gone upscale. EK Elephant King offers both the classic version and a variety filled with delectable fillings.

The vendor shared that Thai desserts are gaining popularity among tourists. However, most Thai desserts are perishable, making them difficult to transport as souvenirs. By the time tourists arrive home, the desserts may have spoiled, resulting in wasted money. Even the traditional crispy rolled dessert, Thong Muan, is fragile and prone to breaking during travel, despite its popularity due to its delicious taste.

EK Elephant King has adapted its traditional Thai flavors, characterized by the distinct taste of flour, sesame, and coconut, to appeal to a wider audience. While retaining these signature elements, the brand has introduced a variety of cream fillings, including both Thai flavors like mango and durian and international flavors like cheese and peanut butter.

The packaging has been redesigned to make it easier to take home to relatives and friends. The plastic trays are now divided into compartments to prevent the cookies from breaking, and they are wrapped in foil to keep them fresh and crispy. This is a welcome change, as the cookies remain crispy and delicious even after being stored overnight.

Subsequently, the packaging was redesigned into a modern and stylish box, as seen in the image. This has garnered significant attention from both Thai people and tourists, especially during the Songkran festival, when many people seek gifts and souvenirs to present to their relatives, friends, and colleagues.

Personally, I prefer the traditional, unfilled version of "Thong Muan" because it delivers the full flavor of the crispy, fragrant coconut-flavored pastry. The crunchiness and the combination of flavors are truly satisfying. However, if I were to choose a filled version, I would opt for the peanut butter and cream cheese filling. The salty and creamy flavors complement the crispy pastry and the sweet coconut flavor perfectly.

In addition to the "Thong Muan EK Elephant King", which has been reformulated and developed with 10 delicious fillings that have captured the hearts of Thai dessert lovers, "Eathai", located on the LG floor of "Eathai", the ultimate Thai food kingdom, the largest...the most...the most complete, also invites everyone to enjoy the Songkran festival at the "Cool and Refreshing Thai Food Festival" with a variety of refreshing menus, such as various flavors of ice cream, including Golden Mango and Okrong Ice Cream, Traditional Coconut Ice Cream, Fresh Lychee Ice Cream from Samut Songkhram, and Golden Pillow Durian Ice Cream, which are made fresh daily and are free of preservatives and sugar, as well as fresh fruits and floating fruits from Amphawa.

The "Delicious Corner" zone is serving up a selection of dishes from popular restaurants to beat the summer heat. This includes "Krabong Gaew Pla Pao in Bamboo Tube," the original restaurant from Khlong Lat Mayom market, and "Jo Choh Pork Noodle with Climbing Wattle (Ancient Recipe)," which offers a wide variety of delicious dishes. Until April 30, 2017, you can also enjoy a refreshing and authentic Thai meal with their original Khao Chae (Jasmine Rice with Condiments) recipe, which comes with a full range of side dishes, including fried shrimp paste balls, chili peppers stuffed with pork and shrimp, sweet pickled radish, onions stuffed with dried fish, stir-fried snakehead fish, minced pork and dried salted gourami, and the unique and flavorful stir-fried mackerel.

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